Brand Purpose in The Age of The Pandemic – Has going back to values become the need of the hour?
The ongoing Covid-19 pandemic has shaken up our lives, personal and professional. And, for our generation, this global health crisis might be the first of its kind. Governments across the world are struggling to contain the spread of the virus. The lockdowns, job losses, closures and uncertainties have created an atmosphere of fear and anxiety. It is definitely not a happy time.
But the bigger elephant in the room is the impact of the Corona virus on the economy and changing consumer behaviours. In the midst of the pandemic, marketers and PR agencies find themselves walking the right rope. Should companies jump in and be part of the conversation? Or would it be best to become silent spectators and keep away?
That’s the real test of the time. And, the world is watching. How marketing agencies handle the crisis is what might set them apart from the rest.